Privacy Policy

The purpose of this document is to inform the natural person ( hereinafter "Data Subject") regarding the processing of his or her personal data ( hereinafter "Data Personal") collected by the data controller, Confezioni Alexander s.r.l., with registered office at Via del Lavoro, 7 47030 - Gatteo (FC), CF/VAT number 03314160403, e-mail address info@alexanderbikewear.com, (hereinafter "Owner"), through the website https://alexanderbikewearshop.com/ (hereinafter "Application").

Changes and updates will be binding as soon as they are posted on the Application. In case of non-acceptance of the changes made to the Privacy Policy, the Data Subject shall cease using this Application and may request the Data Controller to delete his/her Personal Data.

1. Categories of Data Personal processed

The Data Controller processes the following types of Personal Data voluntarily provided by the Data Subject:

Contact data: first name, last name, address, e-mail, telephone, pictures, authentication credentials, any additional information submitted by the Data Subject, etc.

Data fiscal e of payment: tax code , VAT number, credit card information , bank account details, etc.

The Owner processes the following types of Personal Data collected in an automated manner:

Technical Data: Personal Data produced by the devices, applications, tools and protocols used, such as, for example, information about the device being used, IP addresses, browser type, Internet Service Provider (ISP) type. Such Personal Data can leave traces that, particularly when combined with unique identifiers and other information received by servers, can be used to create profiles of individuals

Application browsing and usage data: such as, for example, pages visited, number of clicks, actions taken, session duration, etc.

Failure by the Data Subject to provide Personal Data for which there is a legal or contractual obligation or if they are a necessary requirement for the conclusion of the contract with the Data Controller, will result in the impossibility of the Data Controller to establish or continue the relationship with the Data Subject.

The Data Subject who communicates to the Data Controller Personal Data of third parties is directly and exclusively responsible for their origin, collection, processing, communication or dissemination.

1. Cookie e technologies similar

The Application uses cookies, web beacons, unique identifiers and other similar technologies to collect Personal Data of the Data Subject about the pages, links visited and other actions performed when the Data Subject uses the Application. They are stored and then transmitted the next time the Data Subject visits. The full Cookie Policy can be viewed at: https://alexanderbikewearshop.com/cookie

1. Basis legal e purpose of processing

The processing of Personal Data is necessary:

1. 1. For the execution of the contract with the Interested Party, namely:
      1. fulfillment of each obligation arising from the relationship pre-contractual o contractual with the Interested Party
      2. registration and authentication of the Data Subject: To enable the Data Subject to register on the Application, log in and be identified also via external platforms
      3. support e contact with the Interested Party: to respond to the requests of the Interested Party
      4. management of payments: to handle payments by credit card, bank transfer or other means
   2. By legal obligation and specifically:
      1. The fulfillment of any obligations under current regulations, laws and regulations, in particular, in tax and fiscal matters
   3. Based on the legitimate interest of the Owner, to:
      1. purpose of marketing via email by products and/or services of Holder to directly sell products or services of the Holder using the e-mail provided by the Data Subject in the context of the sale of a product or service similar to the one being sold
      2. security e anti-fraud: to ensure the security of the Holder's assets, infrastructure and networks.
      3. statistics with anonymous data: to perform statistical analysis on aggregated and anonymous data to analyze the behavior of the Data Subject, to improve the products and/or services provided by the Data Controller and better meet the expectations of the Data Subject
   4. at base of consent Of the Interested Party, For:
      1. profiling of the Interested Party for purposes of marketing: to provide the Data Subject with information about the products and/or services of the

Holder through automated processing designed to collect personal information for the purpose of predicting or evaluating your preferences or behavior

1. 1. 1. retargeting e remarketing: to reach with a personalized advertisement the Data Subject who has already visited or shown interest in the products and/or services offered by the Application using his/her Personal Data. The Data Subject may opt-out by visiting the Network Advertising Initiative

The Data Subject's Personal Data may also be used by the Data Controller to protect itself in court before the competent judicial bodies.

1. Mode of treatment e recipients of Data Personal

The processing of Personal Data is carried out by means of paper and computer tools with organizational methods and logic strictly related to the stated purposes and through the adoption of appropriate security measures.

Personal Data are processed exclusively by:

persons authorized by the Data Controller to process Personal Data who have committed to confidentiality or have an appropriate legal duty of confidentiality;

Parties operating independently as separate data controllers or by parties designated as data processors by the Data Controller in order to carry out all processing activities necessary to pursue the purposes set out in this policy (e.g., business partners, consultants, IT companies, service providers, hosting providers);

Subjects or entities to which it is mandatory to communicate Personal Data by legal obligation or by order of the authorities.

The individuals listed above are required to use appropriate safeguards to protect Personal Data and may only have access to those necessary to perform the tasks assigned to them.

Personal Data will not be disseminated indiscriminately in any way.

1. Location

Personal Data will not be subject to any transfer outside the territory of the European Economic Area (EEA).

1. Period of retention of Data Personal

Personal Data will be kept for the period of time necessary to fulfill the purposes for which it was collected, specifically:

for purposes related to the execution of the contract between the Data Controller and the Data Subject, will be kept for the entire duration of the contractual relationship and, after termination, for the ordinary limitation period of 10 years. In the case of judicial litigation, for the entire duration of the same, until the exhaustion of the terms of admissibility of actions of appeal

for purposes related to the legitimate interest of the Owner, will be retained until the fulfillment of that interest

for the fulfillment of a legal obligation, by order of an authority, and for protection in court, will be retained in accordance with the timeframes stipulated by said obligations, regulations, and in any case until the completion of the prescriptive period stipulated by the regulations in force

for purposes based on the consent of the Data Subject, will be retained until the consent is revoked

At the end of the retention period, all Personal Data will be deleted or stored in a form that does not allow the Data Subject to be identified.

1. Rights of the Interested Party

Data Subjects may exercise certain rights with respect to Personal Data processed by the Data Controller. In particular, the Data Subject has the right to:

To be informed about the processing of their Personal Data To withdraw consent at any time

Restrict the processing of your Personal Data Object to the processing of your Personal Data Access your Personal Data

verify and request rectification of their Personal Data obtain restriction of the processing of their Personal Data obtain deletion of their Personal Data

transfer their Personal Data to another controller

Propose complaints to the supervisory authority for the protection of their Personal Data and/or take legal action.

To exercise their rights, Data Subjects may address a request to the following e-mail address info@alexanderbikewear.com. Requests will be taken care of by the Holder immediately and processed as soon as possible, in any case within 30 days.

Last updated: 02/02/2022